Create the Best Graphic Design Briefs

graphic design brief

A graphic design brief is simply an outline which focuses primarily on your company’s goals, results, and implementation plans, instead of the actual graphic design itself. The graphic design brief example is a basic, but important, part of every design. When you are designing a graphic design brief, you need to think in terms of both design elements and the marketing of those elements. In short, graphic design brief examples allow you to think like a graphic design professional.


Graphic design brief examples usually start with an introduction of the company’s goals, objectives, and direction. The introduction should give a clear description of the client’s needs and emphasize the benefits of the proposed designs. After an elaborate account of the client’s needs, the brief will go into the methodology. This section usually includes a description of the current situation and what has led up to it. It also describes the solutions to the problems encountered. In graphic design, this section uses specific words such as “future”, “scenarios”, or “future directions”.

After the methodology section, the brief will move onto the branding section. Branding sections usually detail the specific company colours, fonts, logos, and slogans. It should go into more detail regarding how these elements relate to the client’s product descriptions, branding, and image descriptions. After all the information has been described, the graphic designer should provide an estimate of how much money it will cost to complete the project. The brief should then indicate what deadlines are applicable, along with any extra requirements that may be needed.


When you are looking for graphic design brief templates, you should be able to find a lot of information online. However, if you are trying to find one that is specific to your needs, it can help to browse through several different companies’ web pages. A good graphic design brief template should be very detailed and not leave out any important details. Finding one that includes the basic information and includes a few variations is optimal.

graphic design brief

An example graphic design brief template should be very descriptive, but should not be so lengthy that it is too lengthy. An example should include a graphic or a photograph. It should be interesting enough to give you an idea of what kind of design they are suggesting. This is a great way to get an idea of their skills and experience.

Some Tips

The graphic design brief should also show some examples of previous projects. An example should show different stages of the design process. For instance, an example can show a wireframe, the sketch process, and the prototype stage. A graphic designer should include examples of their best work and give examples of how these images look on various platforms.

A graphic designer can also create a graphic design brief, using examples from magazines and brochures. They can be combined with actual text and photographs to create a well designed graphic design brief. When combining images with text, keep the graphic design brief as short as possible so the designer does not have to recreate every single image in the ad. However, having too many pictures can distract the user.

Having a graphic design brief prepared before approaching a client can save a graphic designer time and make the presentation more successful. The brief should also be made very specific, so there are no issues when talking to clients about their projects. Besides, the brief should be created for a specific audience so it matches the needs of the audience and gives the designer an idea of what type of images they will be able to work with. A graphic design brief can take a graphic designer far beyond the scope of their talent and can be used as a launching pad for a graphic design career.

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